Product management, data management, tag management, Adobe solution integrations and data analysis will be some of the themes of this blog but I may write about other relevant topics occasionally.
Sunday, June 28, 2020
AdobeDevBlog: Exploring the Impacts to Adobe Analytics when Migrating to AEP Web SDK
Adobe Experience Platform Web SDK is intended to replace the existing libraries across our various Adobe Experience Cloud solutions such as appMeasurement.js, at.js, dil.js, and visitorapi.js. The important difference is that a library was written from the ground up leveraging an updated schema via Adobe Experience Platform Experience Data Model (XDM) to map and collect data agnostic of the solution the data is pushed into for further processing. I coauthored this post on Adobe's Medium Tech blog to explain how to route data to Adobe Analytics through the newly launched Adobe Experience Platform Web SDK. Here's a link to it.
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