Product Management Insight

Search Engine Optimization (SEO) is always fun and challenging. For starters it is always good to use free SEO tools before they become competent. I would like to share with you some of these free tools on SEO. I am going to share free tools with you that I came across as these will give you a background on where to start. I started learning SEO using a tool called Overture. This tool is a part of Yahoo and is available on the Internet at http://inventory.overture.com. It will tell you what keywords are being searched most on Yahoo based on a month to month basis. You would have to start off by entering a keyword to find related searches. For e.g. If you enter the word ‘insurance’, it would show you all keywords related to insurance with their number of searches. This is extremely useful in case of optimizing an insurance website. Look at the screenshot below from http://inventory.overture.com for the results when I did a search on the keyword ‘insurance’.


Note: This tool will only show you the top 100 searched keywords.

The next tool I used can be found at http://www.keyworddiscovery.com/search.html. This tool is quite similar to the above tool but it harnesses the technology of Google and Yahoo. This tool reports 100 related keywords in the basic version but you can search up to 10000 keywords if you decide to go for the premium edition. So after you have added the keywords to the Meta tags of your Website using these tools, you can check your keyword ranking here: http://www.mikes-marketing-tools.com/ranking-reports. You can start doing this after 2-3 weeks of adding these keywords to your page. This will help you determine where your keyword ranks among all the major Search Engines. This is really helpful to be at the top of your game. Below is a screenshot.


Courtesy: www.imilap.com.
Finally I would not encourage unethical practices that would improve your rankings on Major Search Engines which might include flooding your meta tags with keywords or adding extra links on your page.
Hope you like this post. I will keep you updated with cool tips and information.